Marketers and sales people are increasingly expected to be able to present strategic arguments, analyses and business cases supported by sound quantitative arguments. This workshop is designed to help marketers who need to produce reliable and believable forecasts for budgeting, targeting and business case purposes.  We will introduce, explain and provide practice, using real business data, in a variety of forecasting tools and techniques. 

Target Audience
This course has been designed for sales and marketing specialists who need to develop and present forecasts of various kinds to top management or to their teams.  Typical previous participants included product and brand managers, management accountants, sales managers, marketing managers, business analysts and management consultants.

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