As maturing markets lead to increased competition and decreased margins, building an effective, streamlined channel strategy is essential to stay at the top of your industry. The six key performance areas of the globally-recognized GTMethodology© are specifically designed for channel and alliance professionals who realize the dynamic nature of the industry and are interested in optimizing their multi-channel routes to market.

Benefits of Attending
Upon completion of the workshop participants will be better equipped to improve sales productivity and company profitability by:

· choosing the best channels to reach your markets
· speeding up the enablement of your partnerships
· identifying potential roadblocks and critical partner sales processes
· structuring your organization to operate more effectively
· a better understanding of your partners’ business imperatives, and how these may be influenced
· improved partner influence skills to increase partner focus and investment in new business
· greater understanding of how to build and manage successful partnering relationships
· identifying the strengths and weaknesses of your channel and partnering program

Quote from Last Sessions:

· “GTMethdology© is a wonderful system for channel managers to build up channel strategy!”
· “Calculating ROI of the channel partner is cool!”
· “TCM – Territory Coverage Map is critical for channel success!”
· “I like the filters for priority: solution filter, customer base filter, capacity filter...”
· “Channel Enablement and Partner Business Planning are the core to keep your partners profitable! ”
· “Great workshop for me to change the perspective to think as my channel partner”